BLUETTI

About BLUETTI

BLUETTI (a brand of PowerOak Inc / Shenzhen Poweroak Technology Co Ltd) launched in 2019 and has rapidly become a recognised name in portable power stations and home backup systems. While primarily known for portable power products, BLUETTI has expanded into residential energy storage with 7 CEC-approved battery models in Australia, bridging the gap between portable backup and permanent home storage. BLUETTI's residential products use LFP chemistry and range from compact portable power stations to larger whole-home backup systems. Their EP900 home battery system, paired with B500 expansion batteries, offers a modular residential solution that can scale to 40+ kWh. The company has strong direct-to-consumer brand recognition from its portable power success, which it is leveraging to enter the residential storage market. In Australia, BLUETTI sells through online retail channels, electronics retailers, and solar distributors. The company has an Australian entity for warranty support. BLUETTI appeals to homeowners who want backup power capability with the option to use equipment portably — for example, camping or emergency use. The brand is better suited to backup-focused buyers than those primarily seeking grid self-consumption optimisation.

Expertise

Notable innovations

• EP900 home battery system
• Portable-to-permanent battery flexibility
• B500 expansion modules